Innovating with AI like Vera? Get in touch.
Built with clinicians, for clinicians
Vera is built and refined alongside practicing doctors, advanced practitioners and healthcare professionals to deliver actionable answers at the point of care.
The goal
Vera works via an intuitive chat interface. The prompt box dynamically shows examples of the kinds of questions users might want to ask. Our goal was to get them to use that prompt box as quickly as possible.
Minimal copy was the solution. By focusing the short header and subheader on answers, confidence, and patient outcomes, we reassure users that they are in the right place, and that they will find what they are looking for with Vera.
Conclusion
Vera brings freshness to a segment dominated by a few legacy players. Our approach is to be open about the use of AI, while being clear that answers are based on the latest peer-reviewed papers and guidelines.
The challenge
Medical knowledge multiplies fast. Doctors, pharmacists, and advanced practitioners need access to the most up-to-date answers, often at a moment’s notice. Vera is a clinical decision engine aimed at practicing health professionals in the United States. The platform provides digestible and actionable answers on everything from the latest treatment guidelines, to differential diagnosis.
Vera’s main competitors are enormous, well-established and well-funded; but they are also looking dated. Our goal was to get to the heart of what makes Vera unique in a practical sense. What do health professionals want? And what is the outcome?
The work
Vera Founders Taieb and Maxime came to me looking for help with copy for paid social ads. This meant providing them with a database of headers, subheaders and descriptions which their ad agency could mix and match to create compelling ads for testing.
Naturally, after exploring so many different headers and ways of describing Vera’s USPs, we had content for a new landing page. Condensing what we had learned from the ads, we focused on what busy healthcare professionals would want to see at a glance when they arrived on Vera’s website.
For us, that meant three things: Answers, confidence, and patient outcomes.
