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Conclusion
Meshed combines an inviting landing page design with a powerful message: That not only can you save money without compromising your coverage, but that you can let AI do the hard work of keeping you covered in real time, so that you are never left exposed in an emergency.
The challenge
Business insurance isn’t something most founders think about day in, day out. However, 40% of SMBs in the UK are underinsured, and inadequate coverage can put them out of business in the event of an emergency.
The work
Meshed teamed up with Good Habit and had already decided on the Cover tomorrow tagline by the time I arrived to help with the new landing page.
As a minimal copy project, it was important to identify the key benefits of Meshed and communicate them upfront. These were primarily related to: reduced commission fees, data syncing for real time coverage suggestions, and the time-saving benefits of AI.
While the hero header of Cover tomorrow spoke to the idea of coverage that changes with your business, we decided to lead with price in the subheader —a compelling hook for anyone looking to spend less on their business insurance.
With limited space on the landing page, we also thought that it would be a great idea to bust the myth that saving money on insurance means compromising on coverage.
