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Apron: FX and Credit Card Guide
This guide forms part of a push to encourage business owners and finance professionals to use Apron for international payments, as well as Apron's credit card facility. Guides such as this one are often turned around at short order.
I've been a copywriter for over 10 years. Since 2022, I've been at the forefront of Apron's copy, supporting them from Pre-Seed, through a $30M Series B. They were recently named a Forbes Rising Star, and one of Accel's Fintech 50.
I also write all of Apron's social media and blog content.
Most copywriters will pitch the services they enjoy the most, which usually means pithy one-liners that cost a fortune, get hundreds of likes on Linkedin, and disappear in a month.
But when you’re building a complex product and iterating based on user feedback, all while trying to raise your Series B, you need a writer you can depend on in all scenarios, all the time —a partner, not merely a consultant.
As the former Lead Copywriter at Revolut, I specialise in UX, brand, email and creative copywriting for fast-growth tech brands. But that doesn't always mean fintech. I love discussing ideas in all different sectors.
The best place to find me and my recent work is on Linkedin.
"We've worked with Graeme consistently since our early days as Hello Cash. He's helped shape our tone of voice, and is the guardian for all of our UX copy.
He works with people in every corner of Apron, and has played an important role through both our Series A and Series B funding rounds."
Bogdan Uzbekov,
CEO & Founder of Apron
Endorsements
"I hired Graeme at Revolut, and have hired him nearly a dozen times since."
Chad West,
VP Marketing at Argent, former Head of Marketing at Revolut
"I actually seek out opportunities to work with Graeme wherever I go because his copy is always delightful and inspiring. There's a reason we worked together at Revolut, Estrid, Simple and more.
He's not only very fast at iterating, but the quality of his work is top tier. He knows how to hit on emotions and tell a story. And working with him is fun! He's collaborative and asks the right questions so we're able to bounce off each other well which makes for a beautiful partnership."
Elizabeth Kim,
Chief of Staff at Simple
Pre-Seed to $50 million
The copywriter who’s going to be there when you’re Pre-Seed, and who’s still going to be there when you raise $50M is the one who:
🐙 Goes deep into your app’s UX copy with designers and product managers.
👀 Contributes ideas outside the scope of the project you’re paying them for.
✍ Writes entire campaigns that demonstrate consistency across all channels.
❓ Asks the questions your customers would ask in pursuit of even greater clarity.
🙃 Understands the speed at which business really works, and turns work around fast.
😎 Still has capacity for those creative one-liners everyone loves.
As your copywriter
I have three objectives:
01
Make customers choose you
By constantly refining specific copy and overall brand messaging based on customer feedback and engagement, I'll help to increase the chances of customers sticking with you long-term.
02
Actively contribute ideas
Taking an interest in what's going on elsewhere in your business helps me to spot opportunities for new angles and campaigns.
03
Become a trusted source
Copywriting is better when subject matters experts and product managers feel involved from the start. Working directly with your team members is something I enjoy.
Those at the brands I’ve worked with, including Revolut, Bolt, Argent, and most recently, Apron, understand the need for a copywriting partnership that combines creativity and commitment.
For Founders
You continue to do the hardest work of all, pushing your business forwards every day. I’ve worked directly with dozens of Founders, providing not only the foundations of their brand messaging, but also confidential advice and brainstorming.
For Team Leaders
Projects can be messy, vague, or require attention at a moment's notice. I have a positive reputation for turning around high-quality copywriting quickly, and without fuss, giving you more time to spend on big-picture thinking.